Using Content Analysis (CA) in Seeking the Opportunities for Alumni of English Department in Newspapers

Hamuddin, Budianto (2016) Using Content Analysis (CA) in Seeking the Opportunities for Alumni of English Department in Newspapers. ELT - Lectura, 3 (1). pp. 1-5. ISSN 2550-0724

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Abstract

This present study is designed to analyze a discourse of recent job vacancies in media. It aims to help and gives a perspective regarding of the opportunity offered by media on their job vacancy pages. The data of this study based its collection of 4.973 job vacancy ads in 2 largest newspapers in Riau Province from March to April 2015. Using Content analysis in discourse analysis area as the framework this study tries to answer a question in alumni’s mind “Where do we go after graduate?”. The analysis of this study reveals that the alumni must see the opportunities offered both in non-teaching and the teaching category after they graduated from university. This study shows that teaching category offers 149 (3%) positions and non-teaching category offers more opportunities 1.668 (44%) positions from the total collections of 4.973 JV ads. The data also found the 10 most frequently jobs and the requirements posted in newspaper either in teaching or non-teaching category. Key words: discourse, content-analysis, media, job vacancy, alumni

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