Muslim-friendly assessment tool for hotel: how halal will you serve?

Suci, Alfred and Junaidi, Junaidi and Nanda, Tri Satria and Kadaryanto, Bagio and Van FC, Lucky Lhaura (2020) Muslim-friendly assessment tool for hotel: how halal will you serve? Journal of Hospitality Marketing & Management, 29 (8). pp. 1-41. ISSN 0278 - 4319

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Abstract

How best to satisfy the needs and wishes of Muslim hotel guests is still not clear, and an efective tool is necessary for measuring the extended service of Muslim-friendly hotels. The study aims to formulate an instrument to assess the quantity and quality of halal items and to classify hotels based on the absorption level. The tool is referred to as MATEL, an acronym for “Muslim-Friendly Assessment Tool for Hotels,” and examines four critical elements: a hotel’s products and services, management, human resources, and fnances. The study evaluated 12 subcategories and 38 operational areas. In general, the MATEL accommodates and safeguards the Islamic values within the hotel’s commercial aspects. This paper discusses the practical and theoretical implications of the MATEL and features suggestions for future work. KEYWORDS Muslim-friendly; measurement tool; hotel service development

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