hadiyati, hadiyati and fatkhurahman, fatkhurahman and Pailis, Eka Armas and Suroto, Bambang (2017) Entrepreneurship of Local Student: Online Shopping Behavior Perspective. American Journal of Economics, 7 (4). pp. 171-176. ISSN 2166-4951 (Submitted)
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Abstract
The purpose of this study is to determine the effect of technology perception and risk perception on online trust and how online trust is related to online shopping satisfaction. The study also examines the impact of online trust in mediating the relationship between perceived technology and online shopping satisfaction. The population in this study are students who study at the University of Lancang Kuning. The sample collection was 372 people by using stratified random sampling method with the criteria of students who had been shopping online, in order to make it easier to get the respondents. Data processing is done by structural equation modeling analysis using Warp PLS 5.0 software. The result of study shows that technology perception and risk perception have an effect on trust and satisfaction of online shopping.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi > Prodi Manajemen |
| Depositing User: | Hadiyati Hadiyati |
| Date Deposited: | 27 Apr 2022 02:45 |
| Last Modified: | 27 Apr 2022 02:45 |
| URI: | http://repository.unilak.ac.id/id/eprint/2340 |
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