HALAL-FRIENDLY TOURISM BUSINESS PROCESS: TOURISM OPERATORS IN INDONESIA

Junaidi, Junaidi and Tri Nanda, Satria and Suci, Alfred and Kadaryanto, Bagio (2019) HALAL-FRIENDLY TOURISM BUSINESS PROCESS: TOURISM OPERATORS IN INDONESIA. Geo Journal Of Tourism and Geosites, 27 (4). pp. 1148-1157. ISSN 2065-0817

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Abstract

The aim of the research is to recognize the tourism industry in halal tourism concept, business process, and dilemma. Authors determine the strategies to resolve the dilemmas based on the situation of the tourism business operators. The study engaged with the situations of halal business operators. The data were collected through in-depth interview with four tourism operators in Indonesia who won the best halal category award by The World Halal Travel Award in Dubai. The results of this study found that all participants choose to be Muslim-friendly business instead of pure sharia business. This business process transformation helps to expand their market segment to Muslim tourists at tolerable cost. The existing dilemmas by tourism industry are no formal standard of halal criteria, high-cost business transactions, lack of sharia-competent human resources, and lack of tourism promotions. Niche market-based premium price could be a solution to compensate the additional high cost and potential lost that may occur in case of transforming conventional business into halal business platform. Key words: Halal Tourism, Best Practices, Constraints, Strategy

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