COMPETITIVE STRATEGY UNIVERSITAS LANCANG KUNING PEKANBARU IN HIGHER EDUCATION INDUSTRY

Nofrizal, Nofrizal and Efrita Soviyanti, Efrita Soviyanti (2018) COMPETITIVE STRATEGY UNIVERSITAS LANCANG KUNING PEKANBARU IN HIGHER EDUCATION INDUSTRY. International Journal of Business, Economics and Law, 16 (2). pp. 17-25. ISSN 2289-1552

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Abstract

This research is very important for Universitas Lancang Kuning to achieve their vision and mission to be superior in 2030, But at present at external competation every university in Riau province is trying to creating excellence institute to compete become superior university in Riau province, also adding with internal condition Universitas Lancang Kuning is not goog. So, Universitas Lancang Kuning needs good new strategy in order that be able competed in higher education industry. The purpose of this research to help the Universitas Lancang Kuning can compete in higher education industry at Riau Province by formulating and selection new strategies. This type of research uses descriptive method. The location of the research was conducted at Universitas Lancang Kuning with 8 (eight) faculties. The types of data used in this study are primary data and secondary data. Data collection techniques used interview techniques and observation and literature study. To creat compete strategy we use several method consists: vision and mission determination, external and internal environment analysis, SWOT-8K analysis, SPACE matrix and QSPM matrix. The results of this research showed that Universitas Lancang Kuning can use stabilization growth with alternative choice of strategy that is aggressive growth in order to be superior university in 2030.

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